Having a website for your business can provide numerous benefits. It can increase your visibility and credibility, allow you to reach a wider audience, provide a platform for customer engagement and feedback, and even help you sell products or services online. A website can also serve as a central hub for all of your online marketing efforts, making it easier to track and analyze your digital presence.

PPC, or pay-per-click, marketing is a form of online advertising where advertisers pay each time a user clicks on one of their ads. This can be a cost-effective way to drive traffic to your website and increase conversions. With PPC, you can target specific keywords and demographics to ensure your ads are seen by the right people at the right time. It’s important to monitor your campaigns regularly and adjust your strategy as needed to ensure you’re getting the best return on investment (ROI) possible.